Premium production services for campaigns, content, and brands in Dubai and across the UAE.

10+ YEAR OF MIDDLE EAST EXPERIENCE • 10+ YEAR OF MIDDLE EAST EXPERIENCE •

10+

YEARS OF
EXPERIENCE

Pretty LLC is a Dubai-based production company supporting brands, agencies, and creative teams with end-to-end production services across photography, film, talent, locations, logistics, and post-production.

Trusted by global brands

(1)

Creative Production Planning

Turning creative visions into detailed production strategies from concept to execution.

(2)

Video & Film Production

Turning creative visions into detailed production strategies from concept to execution.

(3)

Commercial Photography

Turning creative visions into detailed production strategies from concept to execution.

(4)

Casting & Talent Management

Turning creative visions into detailed production strategies from concept to execution.

(5)

Location Management & Scouting

Turning creative visions into detailed production strategies from concept to execution.

(6)

Crew & Technical Production​

Turning creative visions into detailed production strategies from concept to execution.

(7)

Equipment Sourcing

Turning creative visions into detailed production strategies from concept to execution.

(8)

Production Travel & Logistics​

Turning creative visions into detailed production strategies from concept to execution.

(9)

Post-Production

Turning creative visions into detailed production strategies from concept to execution.

(10)

VIP Talent & Client Services

Turning creative visions into detailed production strategies from concept to execution.

Testimonials

“Pretty understood the brief immediately and brought a level of calm, creativity, and precision to the entire production. Every detail was handled beautifully, from planning to final delivery. The team made the shoot feel effortless. They managed the production with care, kept the creative direction sharp, and delivered visuals that felt premium, polished, and completely on-brand.”
Spencer Mackoff
Spencer Mackoff
Operations Director, Aldo

About pretty

A boutique production house built on passion, precision, and storytelling.

Founded by Sorelle Anthony, Founder and Executive Producer, Pretty was born after more than 10 years of creating productions across the Middle East.

From the first idea to the final frame, we work closely with our clients as creative partners, transforming concepts into meaningful visual experiences. Every project is a collaboration, crafted with attention to detail, authenticity, and a deep understanding of what makes a story memorable.

"Pretty was created from a love for storytelling and a belief that every brand deserves to have its story told beautifully. We don’t just create productions we create experiences, connections, and moments that last."