ABOUT PRETTY
After a decade of producing exceptional creative work across the Middle East, Founder and Executive Producer Sorelle Anthony established her own boutique production house with a vision to create meaningful stories through world-class production. Built on creativity, collaboration, and attention to detail, we deliver end-to-end film, photography, and creative production services, transforming ideas into compelling visual experiences.
As a boutique production company, we believe every project deserves a tailored approach. From concept development and pre-production to filming, post-production, and final delivery, we manage every stage with precision, ensuring every story is crafted with authenticity and purpose.
With over a decade of industry experience, we have produced a diverse range of commercial and creative projects throughout the Middle East. Every production is approached with passion, professionalism, and a commitment to creating meaningful work that leaves a lasting impression.
10+
YEARS OF
EXPERIENCE
Sorelle Anthony
Founder & Executive Producer
Pretty was born from Sorelle Anthony's passion for storytelling after more than 10 years of producing exceptional projects across the Middle East. Working closely with every client, she transforms ideas into meaningful visual experiences, guiding each production from concept to final frame with creativity, authenticity, and meticulous attention to detail.
"Pretty was created from a love for storytelling and a belief that every brand deserves to have its story told beautifully. We don't just create productions—we create experiences, connections, and moments that last."
